And this is my sunscreen:
It's not as stylish and trendy as my deoderant, but it does claim to protect my DNA. I love over the counter DNA alterning cosmetic products, don't you? I looked up the ingredients online but all it said was, 'contains active ingredients.' Which is good, because I wouldn't want the chemicals that change my DNA to be inactive, right? It just makes sense that they wouldn't work as well as active ingredients.
When I was in high school our social studies classroom had a poster of Mickey Mouse flipping the bird with the caption, 'Hey Iran!' I know that's unthinkable today but THAT was marketing. Simple, direct, compelling. With one simple captioned picture my adolescent brain registered the following message: 1) the US is mad at Iran; 2) the US has big cahonas; and 3) the US is the good guy because we have Mickey Mouse.
Today that same poster would probably be a website with links to related stories, articles, interviews, blogs, youtubes and advertisements and after wasting an hour or so I would come away with dozens of conflicting messages instead of just 3 simple ones. Which is good because people are easy to fool with simple, direct, compelling messages.
But it can also be paralyzing.
I don't really have a point.
Er. . . bye.