I love this picture although it's an interesting statement. Once when I stayed with friends at their (totally luxurious) cabin I discovered a huge stack of Better Homes and Gardens dating back to the 1920s. Whoa. I spent most of that weekend time traveling.
The post-war articles in the 20s (I forget which war) were all about frugality. Frugal was chic. I read an article explaining how the good housewife has pride in frugality, uses breadcrumbs to make muffins or oatmeal, that sort of thing.
The 50s were quite different. There were big color advertisements for enormous cars - would you believe in all those years average MPG hasn't improved at all? - and disposable utensils being thrown away by laughing, attractive people.
Today in the new millenium frugality may be making a comeback. Not like the 20s or anything but modest inroads.
What do you think?